Last updated: July 2026 — James Wilson, Ippetforcare
Last Updated: January 2026
This disclosure applies to all content published on Ippetforcare (wippetforcare.com), including casino reviews, operator comparisons, and recommendations. We believe in transparency, and this page explains how we monetise our website whilst maintaining editorial independence and objectivity.
Ippetforcare contains affiliate links to various online casino operators and gambling service providers. An affiliate link is a special URL that tracks when a visitor clicks through from our website to an operator's site. If you create an account and deposit money at that operator, Ippetforcare may receive a commission from the operator at no additional cost to you.
When you see a link to a casino operator on our site, you can assume it is an affiliate link unless explicitly stated otherwise. These links help fund the maintenance, research, and development of independent, high-quality casino reviews.
Ippetforcare has affiliate partnerships with numerous licensed online casinos and gambling operators. These partnerships operate as follows:
Commission rates vary by operator and may be based on player deposits, losses, or other metrics. All commissions are disclosed to relevant regulatory authorities in the United Kingdom.
Our affiliate relationships do not influence our reviews or recommendations. James Wilson, the author and owner of Ippetforcare, maintains strict editorial standards to ensure all content is independent, unbiased, and factually accurate.
We review casinos based on merit, using a consistent methodology that evaluates:
We recommend casinos because we believe they offer genuine value to players—not because they pay higher commissions. Conversely, we will criticise operators fairly, even if they are affiliate partners. Our reputation depends on honest, trustworthy analysis.
James Wilson has spent over a decade researching and reviewing online gambling platforms. His expertise includes UK gambling regulation, player protection, software development, and operator business models. This deep knowledge allows him to provide genuinely independent assessments that prioritise player interests above affiliate revenue.
James Wilson does not allow commission rates or financial incentives to affect editorial decisions. Reviews are written with the same rigorous standards whether an operator offers affiliate partnerships or not. The goal of Ippetforcare is to help UK players make informed decisions about which casinos are safest, fairest, and most enjoyable.
Ippetforcare's primary revenue source is affiliate commissions from online casino operators. We do not charge readers to access our content, and we do not accept paid sponsorships or advertising that would compromise editorial integrity. This affiliate-based model allows us to maintain independence whilst funding quality research and reviews.
This disclosure complies with the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code), Federal Trade Commission (FTC) guidelines (16 CFR Part 255), and the Consumer Protection from Unfair Trading Regulations 2008.
If you have questions about our affiliate relationships, disclosure practices, or editorial standards, please contact James Wilson directly. We welcome feedback and remain committed to transparency in all our operations.